Chris BernardChris Bernard is a user experience evangelist for Microsoft, whose passion is working with the software design, development and business domains to communicate Microsoft’s position on the importance of user experience in software design.

Chris likes to focus mostly on motion graphic and interactive design but these days he find himself usually working on transactional Web-based applications and design specification artifacts. As a design professional, Chris’s mission is to apply the principles of contextual research, cultural, human, physical and social factors to the products, services and systems that he develops.

Chris is passionate about linking the value of design to business and measurable objectives and does not like people that think designers are merely decorators or designers that act like decorators.